BLACKPINK Stream New Mini Album DEADLINE
(fcc) BLACKPINK finally returns with their third mini album, [DEADLINE]. Following the massive global expansion of their influence through last year's large-scale world tour, anticipation is soaring worldwide for this long-awaited full-group comeback - their first new release together in 3 years and 5 months.
As suggested by its title, [DEADLINE] captures "BLACKPINK's most irreversible and defining moments," as well as "the group at their brightest in the present." Across five tracks that traverse diverse styles and genres, the album proves the group's limitless musical evolution while presenting a clear direction toward even greater heights.
The album's second track and title song, "GO," bursts with BLACKPINK's signature positivity and confidence. Featuring powerful sound production and an addictive melody, the track is elevated by the bold collective chant, "Blackpink'll make ya," delivering a message of courage and solidarity.
In addition, the album includes the previously pre-released hard-style EDM track "JUMP," the retro hip-hop-based "Me and my" with sophisticated brass elements, the hopeful anthem "Champion" highlighted by uplifting melodies and lyrics, and "Fxxxboy," which showcases delicate and emotional vocals - for a total of five tracks.
After expanding their individual influence through successful solo activities, attention is now focused on the new musical world BLACKPINK will unveil together once again as a complete group.
The "GO" music video teaser depicts the members embarking on a voyage across crashing waves, molten lava landscapes, and into outer space - a grand-scale journey brought to life through striking visuals and cinematic production, enough to raise the heart rates of global fans.
Major international music outlets including Billboard, Rolling Stone, and NME have continued reporting on [DEADLINE] promotions, building momentum ahead of release. Billboard commented that "after taking their first small steps, BLACKPINK is preparing for a giant leap forward for BLINK," highlighting impressive teaser moments and describing the album as a "sensory" and "irresistible" concept.
Over the years, BLACKPINK has rewritten numerous records with their formidable global impact. With their last full-group album, [BORN PINK], they simultaneously topped the Billboard 200 in the United States and the UK Official Albums Chart - becoming the first K-pop girl group to achieve this milestone. The album surpassed 2 million copies sold (Circle Chart, as of September 2022), and their single tour attracted 1.8 million attendees, setting multiple unprecedented records for a K-pop girl group.
Even prior to release, [DEADLINE] has shown extraordinary momentum. Since launching official album promotions on the 15th, the group has gained an average of over 10,000 new subscribers daily and became the first artist in the world to surpass 100 million YouTube subscribers - further solidifying their expanding global influence and demonstrating the immense anticipation surrounding the new album.
YG stated, "Even amid the intense schedule of a large-scale world tour, the members devoted significant time and effort to perfecting this album. We are confident it is a body of work that encapsulates both the individual musical capabilities of the four members and their synergy as a team," adding, "We ask for your continued support as BLACKPINK once again leaves a meaningful mark on the global music industry.
Stream the mini album here
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