Watch Becky G And Elkan's 'MARATHON' Video
(align) After weeks of teasing the record across social media following her appearances at Paris and Milan Fashion Week, global superstar Becky G teams up with Elkan to drop her highly-anticipated new single "MARATHON", via RCA Records, along with its official music video.
On the track, she glides effortlessly between English and Spanish, capturing her outward confidence in a way that's unmistakably her. Filmed in Milan, the official video for "MARATHON" brings the track's energy to life through a striking blend of choreography and attitude. Becky G delivers disciplined, stylized movement that blends the language of the runway with intensity. Key moments, from standing atop a car to being captured through paparazzi flashes, reinforcing the idea of staying ahead while the world watches.
Last week, Becky traveled to South Korea, where she made a surprise appearance at BTS's historic comeback concert at Gwanghwamun Square. While in Seoul, she also connected directly with fans through a series of activations, offering an exclusive first listen of "MARATHON" ahead of its release.
Her global presence continues to grow across music and culture. Becky recently contributed to the World Baseball Classic's first-ever official soundtrack with the anthem "Make It Count" alongside Myke Towers and YEONJUN. At the same time, her influence in fashion remains strong, with appearances at Roberto Cavalli, Ferrari, and Stella McCartney during Milan and Paris Fashion Week. This release builds on a run that has positioned Becky G as one of the most dynamic artists in the space - from her TIME100 Next recognition to her Tribeca-premiering documentary REBBECA, and standout award show performances.
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