Tyla Debuts Third 'Vevo Official Live Performance' With 'Kiss'
(Epic) Vevo, the world's leading music video network, announces Tyla's 'Official Live Performance' of "KISS" from her new album A*POP. This release marks the third installment of an exclusive series of performance videos, following the previously-released "IS IT LOVE" and "SHE DID IT AGAIN."
'Official Live Performance' is Vevo's flagship original content franchise, which creates immersive, bespoke worlds for today's top artists to showcase their talent through the power of live performance. These productions are the result of deep creative synergy between Vevo, the artist and their team, and help artists connect with their global fanbases through exclusive visuals that are tailored to their album's unique vision.
A stark contrast to "SHE DID IT AGAIN" and "IS IT LOVE"s warm sepia tones, "KISS" is vibrant and colorful, showing Tyla dancing around a space with her band on layers of rugs. The performance's lighting alternates from bright to dark, showing speckles of neon on instruments and body paint. The space is illuminated in flashes of pink and purple for a powerful finale.
"I had so much fun making this series! Performing these songs live made me even more excited to share A*POP with the world," says Tyla.
Tyla and Vevo previously worked together on Vevo DSCVR performances of "To Last" and "Water," which notably was the third most viewed Vevo Original of the year.
"After gracing the Vevo DSCVR stage a few years ago, we're thrilled to be working again with Tyla, this time outside of the studio, to create a unique cinematic interpretation of her album," says JP Evangelista, EVP of Content, Programming and Marketing, Vevo. "Connecting with fans across borders, Tyla is redefining what it means to be a global pop star today. She has captivated audiences with her infectious melodies, undeniable charisma, and cultural flair - all of which shine through in her performances. We're excited to roll out more of the videos in this series, as well as the final short film."
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